Liz Mac with repeat pattern of hearts, pencils and rainbows

Happy Good Make Feel Nice: How Art Turns A Profit

How do you make money from your art?

Well, Liz Mac has a very unique take on this, and it dealt a lot with the word “fun”. But this talk was more than just “do something that excites you”; it was an engaging pep talk about how to properly engage those you want to attract with your art. Attendees filed into the Daily Grind Cafe & Art Bar to start the night of with a bit of socializing, then soak up Liz’s wisdom.

Though only in the freelance illustration business for four years, Liz Mac made a name for herself using her skills AND her personality. She learned the hard way that it takes more than talent to sell art – you also have to think, act, and sell, creatively to stand out in a crowd. She shared her “origin story” of bad luck turned art inspiration, and how she changed her underdog status into a viable source of income.

To practice what she preached, Liz even introduced us to the idea of thinking outside the box in terms of delighting our ideal clients/audience/patrons. How? By doing a live oversized blind contour of E3C regular Graham.

Q&A from attendees included:

  • How do you balance personal and commercial/commission work?
  • How can an artist work smarter, not harder?
  • What about those of us who arn’t necessarily extroverts or outgoing? How do we connect with an audience.

You can check out her sides from the presentation, which contains a lot of great inspirational content when you need it the most!


Proud horror film geek and lover of every flavour of chips, Alison is a designer and illustrator working in Halifax. As head of the E3C steering committee, Alison is all about gathering creatives together and pushing people to do the most with their creative talent.