Have you ever had to push a car? It’s not a lot of fun, but it is possible. But you have to make sure that the person inside the car, the person responsible for steering doesn’t do something stupid. Like hit the breaks. That’s what happens when you stop blogging. It is the end of momentum. And in a lot of ways, momentum is your best, and possibly only, friend.
Momentum is important for a couple of reasons. Some internal. Some external. All important. Momentum is the foundation of any blogging campaign. Let’s start with some of the external reasons. There is nothing more difficult to attain and more satisfying to achieve than a following. You can say all you want that you’re “just writing for you” and that may be true but at the end of the day, having people read your work and hopefully interact is a wonderful feeling. But blog followers are fickle friends. There are over 152,000,000 blogs on the internet. A new blog is created every half second. So, you have some competition.
The most successful blogs are the ones that post regular content. Put simply, people will give up on you if you lack one key component: momentum. Regular posting is more important than frequent posting. Now, ideally you will have both. But if you only have one, go with regular. Tuesdays, the first Monday of the month, every second Wednesday. Whatever. Just a regular schedule. Keep momentum at all costs.
Once you’ve got a reader hooked, you need to keep feeding them or they will get their fix somewhere else. You’re not the only game in town. If you miss a beat they will walk away. They won’t remind you to write. They will just leave. No warning. No nothing. They will just walk away and you will never know why. Except for this one simple reason; momentum.
But momentum isn’t just about your audience. It’s also about you. They say that old habits die hard. It’s true. So whether your habit is writing or not writing, you will succeed. Failing to write is a habit just as much as writing is. And if you lose the momentum that exists in your writing; if you stop, even pause, you will have to start pushing that car all over again. It’s easier to keep writing than it is to start all over again. Why? Momentum.